PPC / Pay per Click Search Marketing

Welcome to the 'PPC' section of SellMyStuff.info where we try to give you a few tips and pointers for disposing of your unwanted items using PPC (Pay per Click) Search Engine Marketing.

There are a number of large search engines on the internet that offer individuals and businesses the opportunity to show adverts on their search results pages and on third party sites aswell. These engines include Google.com, Yahoo.com and Live.com (Microsoft search). There are also community sites and portals that offer targeted PPC ads..

Pay per Click typically operates on a basis of bidding against other potential advertisers for clicks through to a specified website. Other factors are sometimes taken into account beyond bid value such as relvance of ad to landing page and click through rate. Good quality PPC ad networks will allow a high level of geographic and user targeting. Examples would be only showing ads a) on Google.co.uk to UK users or b) to males under a certain age in a certain city through Facebook.

An example of something suited to being marketed through PPC would be a business or property. Of high value and where only one buyer is needed, money that may otherwise be spent on newspaper ads or agency fees can frequently go a long way when it comes to purchasing PPC traffic.

Choose the wording of your ads with care, be senible when it comes to keyphrases on which you are bidding, keep bids to a sensible maximum and make your landing page on which you present your item as enticing and professional as possible and PPC may be a cost effective means of promoting your sale.